ABOUT US

We spend our winters in the French Alps and our summers in the UK, so it's essential that our hoodies and T-shirts are top quality to keep us warm and comfortable. Our goal is for everyone who wears an Eira Project hoodie to feel like they're getting more than they expected, which is why we've launched our heavyweight collection of premium, 100% cotton, sustainable items. We aim not only to deliver great value but to do so in the most ethical way possible. Our vegan, GOTS-certified line is produced with a commitment to fair trade and minimizing waste at every stage, ensuring our community stays stylish and warm while knowing they're making a positive impact on the planet.                                                   
As a premium brand, we blend comfort, quality, and style in our specialised range of coats, hoodies, t-shirts, sweatshirts and snowboarding accessories. We stay up-to-date with the latest fashion trends to keep everyone at their stylish best.
Our brand, established in 2023, took shape from a 15-year passion for snowboarding in the Alps and the quest for the perfect mountain-to-apres outfit. 
Raised in Morzine, in the French Alps, our childhood revolved around the family ski chalet, Eira - a Welsh term for 'snow'. The sale of our chalet spurred the creation of "Eira Project", a tribute to our Welsh roots and a way to stay connected with the snow-laden mountains for a lifetime.